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Individuals who participate in the product evaluation and purchasing process within their healthcare organization are cogs in a very large wheel that moves the U.S. healthcare industry forward. According to market research from the Freedonia Group, the disposable medical supplies market is worth $38 billion and could escalate to as much as $46 billion by 2016. MarketResearch.com reports that the U.S. durable medical equipment market reached $26 billion in 2010 and is expected to reach $31 billion by 2013.