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Bill Eikost founded Infection Control Today in 1997, and has been involved in mass media since 1986--the last 18 years in healthcare publishing. He received his start in healthcare with Sheldon I. Dorenfest Associates in 1988. Bill spent more than a decade working in the music industry as an international journalist, manager and handled public relations for a number of international acts. Bill received his bachelor of arts degree from DePaul University in Chicago, Illinois. |
Are Health Insurers Cashing in on Fast Food?
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"A new study finds that companies selling health and life insurance invest nearly $2 billion in fast food restaurants, Scientific American reports." I found this to be an interesting opening sentence in a news item posted to U.S. News & World Report's Health Buzz. It caught my attention.
The fast food industry has exploded in the last decade plus. Even the words "Super Size" are now pop-culture words. Why wouldn't the health and life insurance industries want to invest in it? Health insurance companies have invested in the tobacco industry for years. It's sort of comparable to betting both red & black in Las Vegas, or even investing in your competitor. It is a smart business decision on their part.
Healthier lifestyles are the only answer, but then will our insurance premiums go up to cover the stock losses? I'll think about that more while eating my Big Mac.
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