Go Pink for a Cause with Cascades Tissue Group

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Cascades Tissue Group announced its plans to again support The Breast Cancer Research Foundation (BCRF) with proceeds from sales of its Cascades® Pink hand towels for the Away-from-Home market. This year Cascades will extend the campaign to a full year, ending next June.

From July 1, 2014 to June 30, 2015, Cascades is donating $0.50 per case sold, with a minimum donation of $5,000 to The Breast Cancer Research Foundation®, while supplies last. BCRF’s mission is to advance the world’s most promising research to eradicate breast cancer in our lifetime, and help make a difference for women and families affected by this disease.

“Even with so many great strides in the area of research, there’s still so much to be done. This is our way to provide help in finding a cure,” says Suzanne Blanchet, Cascades Tissue Group president and CEO. “As we celebrate our 50th year, we remain committed to helping organizations fulfill their goals to make the world a better place.”

BCRF has supported some of the most significant breakthroughs in breast cancer over the last 20 years. Since its inception, the Foundation has raised over $500 million to fuel discoveries in areas like prevention, treatment and metastasis and in 2013 alone, BCRF invested $45 million in the work of over 200 researchers at leading medical institutions across the globe.

“What stands between today and a cure is, pure and simple, funding,” says Myra Biblowit, BCRF president and CEO. “It is through the support of partners like Cascades that BCRF is able to continue to support life-saving research which is bringing us closer to a world without breast cancer every day.”

The Cascades Pink hand towels are available in multifold and roll formats to fit any universal dispensers in public washrooms. This year Cascades is also introducing its Cascades for Tandem roll to be used exclusively with their Tandem dispensing system. Made from 100 percent recycled fiber and a minimum of 50 percent post-consumer material, the hand towels use a non-harmful dye and are whitened without chlorine.

Source: Cascades Tissue Group



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