The Association for the Healthcare Environment (AHE), of the American Hospital Association (AHA), has unveiled its new professional education brand identity ENGAGE. The new identity reflects AHEs leadership position in providing on-target education pertaining to the healthcare environment. Each of AHEs professional education programs will operate under this master brand.
For over 25 years, AHE has helped countless professionals advance their careers and achieve success. ENGAGE brings together, under one brand, all of AHEs in-depth experience in professional education and career development through programs in critical knowledge, leadership development, best practices and trends, as well as Certified Healthcare Environmental Services Professional preparatory sessions and other continuing professional education offerings.
The AHE brand, launched in 2010, conveys a sense of professional excellence, says Patti Costello, AHE executive director. This strategic business decision leverages the strength of the AHEs brand while emphasizing a wide array of educational offerings and reflects AHEs commitment to career-long learning.
As part of the launch, AHEs professional education will now appear under AHEs new ENGAGE brand identity. Unifying our offerings under the ENGAGE identity positions us as a complete resource for professional education and enables long-term program growth, Costello says.