REDBANK, NJ-Frost and Sullivan have awarded Ansell Healthcare, Inc., the 2000 Market Engineering Award for Product Line Strategy.
Ansell Healthcare is a manufacturer of barrier protective products. The company has been recognized for its ability to optimize their product line by leveraging products with various price, performance, and feature points.
Each year, Frost and Sullivan recognize an outstanding industry achievement by presenting marketing engineering awards to top companies in a variety of regional and global markets. The Market Engineering Award for Product Line Strategy is awarded to companies who demonstrate the most insight into customer need and demand. The criteria used to determine the recipient include: introduction of new products, strategically positioned to balance the product line; ability to accommodate different market segments, or different markets within an industry, finding different purposes for a technology; enhancement of product offerings through optimization of packaging, service, delivery, financing and/or other value-added services; and strategic technology or marketing acquisitions or alliances.
For more information visit www.ansell.com