The Clorox Company has released its first corporate responsibility (CR) report, which shares the company's formal CR strategy and commitments across five pillars: Performance, Products, People, Planet and Purpose.
"Through our first report, we're sharing how corporate responsibility is not only steeped in our culture but integrated into our business," says Clorox chairman and CEO Don Knauss. "We believe our corporate responsibility strategy and commitments will guide our company toward long-term, sustainable growth, while serving a real societal need."
Clorox's CR report features the cornerstone of the company's CR strategy -- its Purpose pillar -- which centers on a global strategic cause platform of safeguarding family well-being, every day. This commitment supports the company's history of providing everyday disinfecting products for use in homes, schools and hospitals and for aid in global pandemics and natural disasters. It also speaks to Clorox employees' volunteerism and giving activities, as well as the company's support of K-12 education and charity and community programs.
Clorox's disinfecting products and their effectiveness in killing pathogens such as staph, salmonella, E. coli, influenza viruses and methicillin-resistant Staphyloccoccus aureus (MRSA), presents an opportunity for the company to make a positive impact on public health. And for years people have used Clorox® regular bleach for surface disinfection and for purifying water in times of emergency.
"We're activating our infection prevention growth platform to address public health needs," Knauss says. "In fact, we're exploring pilot programs around wellness education and safe water with the goal of aligning our future cause efforts for the company to our core value proposition as a business."