Kimberly-Clark and 3M will provide participating hospitals with a campaign toolkit which contains educational information, brochures, posters and Post-it notes, all branded with the “I Am Central” theme. Hospitals are encouraged to kick-off an internal campaign to foster awareness about the importance and impact of the CS department within a medical facility.
Kimberly-Clark’s vice president of global sales and marketing John Amat says that by ensuring medical devices and equipment are sterile and safe for use, CS personnel play a vital role in the continuum of patient care. “As market leaders, Kimberly-Clark and 3M recognize the need for increased awareness of the significant role that CS personnel play in enabling caregivers to perform their jobs with one less worry, which ultimately contributes to overall patient safety. We’re proud to work together as a demonstration of our commitment to the vital, yet underappreciated, role of CS in the overall delivery of care,” said Amat.
Doug Patton, global business manager for 3M Sterilization Assurance, added, “The ‘I Am Central’ campaign is our way of applauding the important contribution CS personnel make to providing the highest standard of patient care. Kimberly-Clark and 3M feel that hospitals will benefit from an increased awareness of all the ways sterilization professionals contribute to a hospital’s ability to provide patient care, minimize healthcare-associated infections and reduce unneeded cost.”
CS personnel can learn more about the “I Am Central” campaign and request a toolkit by visiting Booth No.12 at IAHCSMM or by calling their Kimberly-Clark or 3M sales representatives. For more information, contact Kimberly-Clark at www.kchealthcare.com or (800) 742-1996 and 3M at www.3m.com/infectionprevention or (800) 228-3957.