To continue the positive momentum that Summit Medical, Inc. has created with its InstruSafe instrument protection trays, the company announces its re-branding effort. This update includes a modernized logo, an easy to navigate website and social media outlets. InstruSafe strives to get in front of their current and potential customers with a fresh new look that reflects their unique approach to solving problematic instrument sets.
“Our quest has been to build upon the solid 30-year foundation on which this brand stands," says Tiffany Stanton, marketing communications manager for Summit Medical, Inc. "For the past year we have been re-examining InstruSafe from all angles. I am proud to say this facelift encompasses the craftsmanship and robust nature of the products while tipping our hat to its history. The new logo represents the concept of ‘360 degrees of protection’, illustrating how InstruSafe trays prevent unnecessary damage to delicate surgical instrumentation, during every phase of the sterilization process. A new motto, 'The InstruSafe Advantage,' focuses on the level of customization offered to tailor to specific customer needs."
Social media is a first for Summit Medical and InstruSafe, but they are optimistic that it will fit well into their marketing mix and accelerate their efforts. InstruSafe currently has accounts on both Facebook and Twitter and are planning to increase their presence in the social media realm within the next few months.
Included in the brand launch will be an advertising campaign integrating print, digital, and trade show platforms that will generate growth and develop a new way to interact with customers. A new catalog was designed to introduce the new and improved InstruSafe, and help paint the picture of their journey through the medical device industry; understanding the use cycle and improving outcomes. With an enhanced e-presence and a clearly defined brand and value proposition, InstruSafe aims to strengthen recognition and diversify their product in the marketplace.
Summit Medical, Inc. is a St. Paul, Minn.-based medical device manufacturer that has been designing, engineering and manufacturing products for more than 30 years. In addition to InstruSafe instrument protection trays, Summit Medical also manufactures ENT products such as ventilation tubes, myringotomy blades and nasal splints along with many other surgical and non-surgical products. They also market proprietary products such as the EarPopper® Ear Pressure Relief Device, Dizzy FIX™ BPPV Training Device, and Silverstein MicroWick™ Drug Delivery System.
Source: Summit Medical, Inc.
Product Locator: Spring and Early Mother's Day Gift Guide for Infection Prevention Personnel
March 27th 2024Whether it's a spring holiday, birthdays, or no reason at all, infection prevention personnel love to give and receive gifts that help at the end of a stressful day. Infection Control Today® offers some gift ideas for infection prevention personnel and their families.
Rare Disease Day 2024: Spotlight on Rare Infectious Diseases
February 29th 2024Rare Disease Day on February 29, 2024, shines a global light on the impact of rare diseases, including rare infectious diseases. With a focus on early diagnosis and treatment access, this day highlights the struggles of those with rare conditions.
Infection Prevention in Low-Resource Settings: Two Infection Preventionists Consult in East Africa
January 29th 2024Infection preventionists Heather Saunders and Stephanie Mayoryk's journey to East Africa emphasizes the positive impact of infection prevention efforts in low-income countries. Despite challenges, their experience encourages IPs to engage globally, fostering hope and passion for providing excellent patient care.