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The maker of ChloraPrepÂ®, Medi-Flex, Inc., will begin operating as Enturia, Inc. effective Jan. 15, 2007. Aime Lenz, senior product manager, comments, Our company vision is about growth, innovation and improving healthcare. To achieve this vision, we are introducing new products, broadening our preventative scope, and expanding into international markets. We recognize that to be successful our strategy must begin at a fundamental levelwith our corporate identity and company name. Lenz adds that the company will also introduce a commitment to basically better health.
According to Lenz in a letter sent to customers, The name Enturia is inspired by three ideas centurion (signifying our commitment to providing protection from illness); venture (signifying our commitment to innovation); and endurance (signifying our commitment to the cause of basically better health). These ideas have developed over the last 21 years, and are a reflection of our dedication to retaining our core personality and values of delivering against our mission of basically better health. Lenz adds, We believe that good health is the cornerstone of human happiness.Â We see medicine as a human science and our role is to combine the clinical science with human understanding.Â These values involve combining competence with caring, while focusing on practitioner needs. Enturia, Inc. is a new name but at our core we remain the same company we have been for over 20 years. As Enturia moves into an exciting and promising future, we look forward to our continued partnership.
Source: Enturia, Inc.