UPPER SADDLE RIVER, N.J. -- PDI, Inc. and leading medical products maker Becton, Dickinson and Company (BD) announced today that they have signed an agreement in which BD will retain PDI Medical Devices & Diagnostics (MD&D) to provide a 23-person sales team to sell select BD products to their hospital customers.
Prior to this agreement, PDI's InServe Sales Support unit has had a long-standing relationship with BD. InServe is the leading nationwide supplier of supplemental field-staffing programs whose teams are comprised of medical technologists, nurses and other clinical professionals who educate users on product knowledge and provide hands-on product training to ensure customer satisfaction.
"We are excited to be working with and expanding our relationship with BD. One of our goals, when we acquired InServe in 2001, was to leverage their relationships to help establish PDI's MD&D sales solutions business by offering innovative sales programs in the hospital environment," said Lloyd Fishman, vice president and general manager, PDI Medical Devices and Diagnostics (MD&D).
PDI's MD&D business unit includes over 1,000 professionals and provides commercial solutions to the Medical Devices and Diagnostics industry. PDI is unique in having a unit dedicated to this market sector, enabling it to better understand the challenges facing companies in that market.