Cascades Antibacterial Towel Wins Edison Award Gold Medal
Cascades Tissue Group, North Americas fourth largest producer of towel and tissue paper, announces that its Cascades Antibacterial paper towel has received Gold honors in the Edison Awards Consumer Packaged Goods: Cleaning Solutions category. The award the highest available was bestowed to Cascades at a special gala held in Chicago and came by way of an international judging panel of more than 3,000 business executives, academics and leaders in the fields of product development, design, engineering, science and medicine.
The companys novel paper towel was launched October 2012 in the U.S. market as a simple, safe and effective way to reduce bacterial contamination and transmission. Dry to the touch, the green-colored Cascades Antibacterial paper towel has been confirmed in third-party testing to kill over 99.99 percent of harmful bacteria upon coming into contact with wet hands. Among other uses, the product was designed to help decrease contamination possibilities within the food processing and food service industries, and reduce absenteeism rates at work and school. Studies also show that paper towels are the best choice for good hand hygiene; the antibacterial version is therefore an even safer option.
Were incredibly proud of this product and pleased to receive this distinguished honor, says Suzanne Blanchet, Cascades Tissue Group CEO. Eighty percent of infections are transmitted by hands, so we believe this innovation can have a significant impact on overall public health.
The Edison Awards is a program conducted by Edison Universe, a non-profit, 501(c)(3) organization dedicated to fostering future innovators. The awards have been recognizing and honoring the best in innovations and innovators since 1987. They honor game-changing innovations that are at the forefront of new product and service development, marketing and human-centered design, and are one of the highest accolades a company can receive in the name of successful innovation.
Source: Cascades Tissue Group
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