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GOJO Industries, Inc., the makers of PURELL® Advanced Hand Sanitizer, challenges consumers to adopt 30 days of healthy habits by joining the PURELL Advanced 30-Day Challenge.
"Hand hygiene is one of most important preventative measures you can take to reduce the risk of illness and infection," says Seth Taylor, brand manager of PURELL Consumer. "The 30-Day Challenge is designed to provide families with a fun way to develop hand hygiene habits that can help keep both parents and kids healthy all year long. Studies show that using PURELL Advanced Hand Sanitizer three times a day for 30 days can help reduce the risk of getting sick."(1)
The 30-Day Challenge asks participants to pledge to use PURELL Advanced Hand Sanitizer three times a day and participate in daily challenges, which include posting videos of using PURELL products at summer barbeques or showing pictures of your favorite scented formulas, for 30 consecutive days during the promotional period, which began July 14, 2014, and runs through Sept. 14, 2014.
Consumers can register for the promotion and download a list of challenges from either the PURELL Facebook Page Promotion App or the website, www.purell.com/30daychallenge. All completed challenges are submitted via the promotion's website. Participants can also share the promotion and their challenges with friends via email, Facebook, Twitter, Pinterest and Google+ for more chances to win great prizes.
Winners will be selected through random drawings. Daily winners will receive PURELL Advanced products; weekly winners will receive a $100 Visa gift card; and 30 Grand Prize winners will receive a Healthy Family Prize Pack that includes a variety of fun, healthy-habit forming gifts.
Reference: 1. Tamimi, A.H., Carlino, S., Edmonds, S., Gerba, C.P.; Impact of an Alcohol-Based Hand Sanitizer Intervention on the Spread of Viruses in Homes; Food and Environmental Virology; June 2014.
Source: GOJO Industries, Inc.