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Unilever and the Earth Institute announce a new initiative to bring handwashing with soap a lifesaving habit to the Millennium Villages, a project that works with nearly 500,000 people in rural villages, across 10 countries in sub-Saharan Africa. Professor Jeffrey Sachs, director of the Earth Institute at Columbia University and Paul Polman, CEO of Unilever, signed the memorandum of understanding (MOU) in New YorkÂ last weekÂ on the fifth anniversary of Global Handwashing Day.
The partnership supports Unilevers goal to deliver on one of its commitments under its Sustainable Living Plan to help more than one billion people take action to improve their health and well-being. Over the past two years, Unilever has successfully changed the handwashing behavior of 50 million people in Africa and South-Asia, through its leading soap brand Lifebuoy and partnerships with Population Services International (PSI) and UNICEF established through the Unilever Foundation.
Polman notes,Â The big issues the world is facing require new approaches, new business models and new partnerships. Responsible businesses must take a more active leadership role. The MOU with the Earth Institute partnering Lifebuoy with the Millennium Villages Project is one such example where working together will enhance our expertise of addressing hygiene in deep rural Africa and enable us to develop more effective solutions to reduce child mortality. It is unacceptable that two million children die every year from infectious diseases when we have easy and cheap lifesaving solutions, such as handwashing with soap, readily available. Innovative partnerships between governments, civil society and business have a critical role to play in promoting better hygiene practices and in tackling the worlds deadliest diseases.
The date for the MOU with the Millennium Villages Project Oct. 15 was chosen because itÂ was the fifth anniversary of Global Handwashing Day a day celebrated inÂ more thanÂ 100 countries. Today Unilever is highlighting how handwashing with soap can help more children reach their fifth birthday.
Millions around the world are asked to pledge on www.facebook.com/lifebuoy. With every pledge, Lifebuoy and its partners will help more children receive hygiene education through their dedicated handwashing behaviour change programmes.
Sachs says,Â Diarrhea and pneumonia are the two leading causes of under-5 deaths, accounting for around 30 percentÂ of children's deaths globally more than two million lives lost each year. More than 80 percentÂ of these deaths occur in sub-Saharan Africa and South Asia. Addressing these challenges through improved hygiene is a vital and effective step towards saving lives and achieving the global Millennium Development Goal to reduce the child mortality rate by two-thirds by 2015.
Consistent evidence shows that handwashing with soap at critical times -- before eating or preparing food and after using the toilet -- can reduce diarrheal risk by 45 percentÂ and acute respiratory infections such as pneumonia, by 23 percent. Studies also reveal that primary school absenteeism due to diarrhea and respiratory infections dropped between 20 percentÂ and 50 percentÂ as a result of better handwashing practices.
We are looking forward to working with Unilever to ensure that straightforward solutions like handwashing reach the people that need them the most, says Sachs, who leads the Millennium Villages Project. "The poor need solutions that are affordable, products that are highly effective, and information that is practical and accessible. The benefits can be enormous.
The partnership will be focusing on villages in Ethiopia, Ghana, Kenya, Malawi, Mali, Nigeria, Rwanda, Senegal, Tanzania and Uganda, and aims to: decrease incidence in diarrhoeal diseases, promote gender equality, increase school attendance and enhance productivity and well-being for all community members. The partnership will also focus on governments. Governments should integrate handwashing with soap into national health and education policy frameworks. Governments and aid donors should ensure adequate finance for hygiene facilities and water availabilities. Business must act too, ensuring their products are even more affordable and varied so that handwashing with soap is done everywhere and by all. Public-private partnerships have a role to play and can help governments harness the power of business for the benefit of their populations health.
Looking to the UNs post-2015 agenda, Polman says, It will be important to ensure that hygiene takes its place alongside targets on water and sanitation. This partnership with Millennium Villages Project will provide further evidence to demonstrate to policymakers how hygiene public policy can be improved, and help bring to an end the scandal of children dying from preventable diseases.