|Articles|May 8, 2014

HandyTizer Launches Orbel Hand Sanitizer Applicator in North America

HandyTizer has entered into an agreement to distribute the Orbel hand sanitizer applicator throughout North America. The patented Orbel ™ will fill a market void in North America for a readily accessible, simple to use, and highly effective disposable alcohol-based personal sanitizer. The disposable Orbel applicator, filled with alcohol based hand sanitizer, is intuitive in nature as the device attaches to the user's hip and dispenses the ideal amount of sanitizer with a simple swipe across the face of the device. The Orbel solution singlehandedly delivers seamless, convenient and uniform point of care availability of hand sanitizer.  As such, hand hygiene compliance rates in healthcare, which are commonly estimated at less than 50 percent, will increase markedly at facilities utilizing the device, significantly offsetting the estimated $33 billion in associated annual costs to the healthcare industry alone.

"To put it in perspective, hospital acquired infections kill two and a half times as many Americans as breast cancer each year and these deaths are known to be largely preventable through better hand hygiene," says Lawrence Alioto, CEO of HandyTizer. "The solution to this deadly problem is an obvious one; have sanitizer conveniently available to practitioners at all times. The Orbel does just that. The Orbel will save lives. While that should be enough, the Orbel will also save the healthcare industry billions of dollars each year. As such, interest in the device is high with both medical suppliers and end users."

"Hospital infections are an enormous problem and a very well understood issue facing our industry," says Dr. Jerome Vener of CV ENT Surgical Group at HCA West Hills, Calif. "I took one look at the Orbel and knew right away that this is the answer."

HandyTizer will also introduce the Orbel to the commercial market for sanitary compliance.  In addition to healthcare and emergency services, the Orbel is ideal for addressing the unwanted spread of bacteria in commercial settings including coffee franchises, hotels and casinos, and banks. Penetration into these verticals will expand the overall hand sanitizer market.

"Orbel and Picketts Health have devoted significant time, money and expertise in our effort to develop, patent and commercialize the Orbel," says Mark Minter, CEO of Orbel and Picketts Health. "The product has been refined, tested and is being rolled out worldwide. We are pleased to be working with HandyTizer in the North American market."

Source: HandyTizer LLC


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