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|Articles|August 30, 2011

Medline Announces National Online Pink Glove Dance Video Competition

Medline Industries, Inc., the creator of the YouTube® sensation Pink Glove Dance and makers of the pink gloves, recently announced an online nationwide competition to find the best user-made Pink Glove Dance video.  Hospitals, nursing homes, schools and anyone in the U.S. and Canada who wants to organize a group of people, can produce and submit their own Pink Glove Dance video. Submissions will be posted on the internet beginning October 3, and the public can vote on their favorite. For complete rules and more information on the competition, go to www.pinkglovedance.com.

The original Pink Glove Dance video premiered in November 2009 and featured 200 Portland, Ore. hospital workers wearing pink gloves and dancing in support of breast cancer awareness and prevention. Today the video has more than 13 million views on YouTube® and has spawned hundreds of pink glove dance videos and breast cancer awareness events across the country. A sequel was produced last October featuring 4,000 healthcare workers and breast cancer survivors throughout North America. In addition, hundreds of hospitals, schools and community groups throughout the world have performed their own pink glove dances.

"The response we have received to the Pink Glove Dance videos has been overwhelming and heartwarming," says Sue MacInnes, Medline's chief marketing officer. "We have been flooded with calls, emails and letters about the joy the videos have brought, and people were asking if they could participate in another video. This competition encourages anyone who wants to create their own video to participate and do their part to bring hope and support to those affected by breast cancer."

The top three winners will receive a donation in their name to the breast cancer charity of their choice, such as the National Breast Cancer Foundation. The winners will be announced October 28 on pinkglovedance.com.

"Gloves are the first point of contact between the healthcare worker and the patient," says Andy Mills, president of Medline. "As a way to extend our breast cancer awareness campaign, we developed a pink glove called Generation Pink, with the aim of getting people to talk about breast cancer."

Medline is donating a portion of each sale of the pink gloves to the National Breast Cancer Foundation (NBCF). To date, Medline has donated more than $800,000 to the NBCF to fund mammograms for individuals who cannot afford them.

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