Orkin Launches Bug Battle iPhone Application with Downloads to Benefit Fight Against Malaria

Article

Atlanta-based pest control leader, Orkin, today announced the launch of its new, free iPhone application, Bug Battle. The game allows users to swat flies, pinch termites and squish cockroaches or ants. Orkin will donate $10,000 to its Fight The Bite campaign if the app reaches 50,000 downloads by Feb. 28.

Fight The Bite is Orkin's partnership with the United Nations Foundation's Nothing But Nets campaign, a global, grassroots effort dedicated to saving lives by preventing malaria in Africa. Malaria kills a child every 45 seconds, and Fight The Bite donations help Nothing But Nets purchase and distribute long-lasting, insecticide-treated mosquito bed nets to malaria-prone areas in Africa.

"We tested Bug Battle with a small group of users and gamers," says Rob Crigler, vice president, global digital strategy and integrated marketing, Orkin. "We knew we were on to something when one of our testers gave it to a group of teenagers over Christmas, and they played Bug Battle for almost an hour instead of their Xbox. I'm happy that something this entertaining will benefit a great cause."

The game is available on iPhone, iPad, iPod and iPod Touch, and can be downloaded using the app store icon installed on all i-devices.

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