GOJO Industries, Inc., the makers of PURELL® Advanced Hand Sanitizer, is asking college students to show off their best handshake through the PURELL® University promotion, "Shake Your Way to $5K." This campaign, designed to drive awareness about the importance of hand hygiene, asks college students to create and record an up to 15-second video that highlights an original, creative handshake with up to five of their friends. A total of five $5,000 grand prizes* will be awarded.
To be eligible to enter, students must be 18 years of age or older (19 years old or older in Alabama and Nebraska), a legal resident of the United States and enrolled at an accredited university, college or technical institute.
Participants can submit their video at purell.com/targetbts now through Sept. 12, 2014, at 4 p.m. ET. Once all the videos have been submitted, a panel of judges will review the videos. Videos will be judged based on the following criteria:
•Relevance to the theme (45%)
•Originality/Creativity (30%)
•Video quality (25%)
A total of 10 finalists will be selected, and those videos will be up for public voting starting Sept. 18, 2014, at 10 a.m. ET on purell.com/targetbts. The winners will be announced on Oct. 13, 2014. Official rules and regulations are available on purell.com/targetbts.
"College students are often in contact with many people and hand hygiene at critical moments is crucial," says Lacha Noward, shopper marketing manager, PURELL Consumer. "This promotion helps to raise awareness about the importance of hand hygiene in a fun and memorable way that we hope leads to the habit of everyday hand hygiene."
*Each $5,000 prize will be divided equally among all participants in the video.
Source: GOJO Industries, Inc.
The 90’s Club: A Successful Hand Hygiene Adherence Campaign
July 9th 2024The "90’s SwipeSense Club" significantly improved hand hygiene adherence at Novant Health Thomasville Medical Center. By incentivizing adherence through 1990s-themed rewards and using SwipeSense technology to track hygiene practices, the hospital increased adherence rates from 53% in 2021 to 84% by May 2024.
Hand Hygiene Adherence in the Kingdom of Saudi Arabia: Safety Is Universal
July 1st 2024Hebah al Zamel, MSN, CIC, CPHQ, an infection preventionist in the Kingdom of Saudi Arabia and a member of ICT's Editorial Advisory Board, describes how hand hygiene is handled in Prince Sultan Cardiac Center in Qasim.
How Emerging Technologies Increase Hand Hygiene Adherence and Reduce Infections
June 24th 2024Health care-associated infections (HAIs) affect over 680,000 patients annually in the U.S. Unlike manual methods, automated hand hygiene monitoring can significantly improve compliance and reduce HAIs.