
Most business and leisure travelers in the United States can't identify a bed bug, and yet the tiny pest evokes a stronger response in hotel guests than any other potential room deficiency--putting the hospitality industry in a difficult spot. In a survey of U.S. travelers conducted by researchers at the University of Kentucky, 60 percent said they would switch hotels if they found evidence of bed bugs in a guest room. Meanwhile, no more than a quarter said they would switch hotels for factors such as signs of smoking or dirty towels or linens. In the same survey, however, just 35 percent of business travelers and 28 percent of leisure travelers correctly identified a bed bug in a lineup of other common insects. The results of the research are soon to be published in American Entomologist, the quarterly magazine of the Entomological Society of America.













