Infection Control Today - 10/2003: Publet

Seven Year Itch

You may have noticed that this issue of Infection Control Today® looks a little different. While we hope that you notice something is different, we trust that the new look isnt so startling that it diverts attention from the editorial content, which would alter our original stance of delivering the quality information you need to do your job.

When I launched ICT back in 1997 it was to open the lines of communication between infection control professionals, industry experts, and representatives of the medical product manufacturing community. I listened to your needs in order to craft our mission of covering the latest developments as they relate to best practices in infection control.

We have presented this information in a form that was easy to comprehend, but also in a style that was all our own. Through the years others have tried to imitate what we have done, and we took that as a compliment. We have also tried to keep ahead of the pack by occasionally tweaking our look, but not without remembering what we are here to do deliver the quality editorial you deserve.

One morning I woke with an itch ... call it a seven-year itch. How many times have you looked at that picture on your wall and thought, I dont like the way it looks anymore. Its not that you dont like it; you just need a change.

In our redesign process we brought many things to the table where we have been and where we are going. We took a look at our logo, and since many of you have been referring to us over the years as ICT, we thought, Why not change our logo and name to ICT. And we did. Our art director, Ed Younkin, has delivered to us something with a little panache and character while keeping in mind where we are today.

Many of the changes you see have been slowly occurring over time. Some have not been on the page, but in other forms of communication. ICT has redeveloped our infection control education institute Web site (www.iceinstitute.com) to give you more opportunities to earn CEs while receiving immediate certificates. We have brought you our weekly electronic newsletter, which is proving to be a continuous source of information and news. We have also been upgrading our Web site to give you more muscle when searching for articles previously written in ICT. This is just the tip of the iceberg.

Weve come a long way during the past seven years, and we hope to make a bigger impact over the next seven. Your input has been instrumental thus far in helping us deliver relevant information, and it was your input that brought about many of the current changes to ICT. I thank you. It doesnt stop here, however, as it will take more phone calls, faxes and emails to keep us fresh in the years to come. We are in this together.

Cheers,

Bill Eikost
Publisher
weikost@vpico.com